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The field of search engine optimisation is constantly evolving and it can be tricky to predict which areas are likely to rise in prominence, but, using existing data and input from the Google executives themselves, we can make an educated guess - here are a few to consider.
Mobile optimisation: With more and more users accessing the internet on their smartphones, it is important to ensure that your website is mobile-friendly. This includes having a responsive design and fast loading times on mobile devices.
Voice search optimisation: As voice assistants like Amazon's Alexa and Google Assistant become more popular, it is important to optimise for voice search. This includes using long-tail keywords and natural language phrases in your content.
User experience (UX): Google has stated that it considers the user experience when ranking websites, so it is important to prioritise UX in your SEO strategy. This includes ensuring that your website is easy to navigate and use, and that it provides value to visitors.
Local SEO: Local SEO is becoming increasingly important, particularly for businesses that rely on local customers. This includes optimising your Google My Business listing, getting listed in online directories, and using local keywords in your content.
Artificial intelligence (AI): AI is beginning to play a bigger role in SEO, with some experts predicting that responsible use will become a core requirement in the future. This includes the use of machine learning algorithms to improve search results and the use of chatbots and other AI tools to improve the user experience.
Overall, it is important to stay up to date on the latest SEO trends and best practices in order to ensure that your website is ranking well in search results. While it is difficult to predict exactly what the future will bring, by focusing on mobile optimisation, voice search, user experience, local SEO, and AI, you can position your website for success in the coming years.
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